Journalists have a name for it. Communicators largely don’t - yet. But those working in humanitarian, human rights and crisis communications, vicarious trauma is a very real occupational risk. I spoke to Crispin Thorold - former BBC foreign correspondent, UN communications specialist, this year’s Global PR Practitioner, and now training as a clinical psychologist - about the risks.

Why do some NFP stories get picked up by media, while others, just as newsworthy, never get a response? I spoke with veteran New Zealand journalist Mike McRoberts - who has reported from war zones, humanitarian disasters and everything in between - to find out what NFP communicators need to understand about the media.