Mary Baines Mary Baines

One of the most important things NGO comms teams can do is help people give

Communications and fundraising are often treated as separate functions in NGOs, but they’re deeply connected. In this blog, I spoke to senior fundraising leader Rachael Holderness to explore what happens when that connection is weak, and what communications teams need to understand if their work is going to genuinely support income.

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Mary Baines Mary Baines

Still the support act? Women in comms deserve centre stage

Communications is a female-majority profession in New Zealand - yet decision-making, power, pay and influence don’t always reflect that reality. For International Women’s Day, I spoke with senior communications leader Emma Blackmore about the structural and cultural barriers still shaping women’s careers in our sector.

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Mary Baines Mary Baines

What mental health prevention teaches communicators about behaviour change

Mental health prevention in Aotearoa New Zealand shows what comes after awareness. Drawing on insights from Sarah Manley of Mitey (part of the John Kirwan Foundation), this blog post explores how communications must shift from reducing stigma to building practical skills and sustained behaviour change - because awareness is only the starting line.

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Mary Baines Mary Baines

What charity leaders want from their comms team: Lessons from a seasoned CE

What do charity leaders really want from their communications advisors? Seasoned chief executive Shaun Greaves shares candid lessons on trust, judgement and human-centred messaging, drawn from leadership roles across Amnesty International Aotearoa New Zealand, New Zealand Red Cross and now Presbyterian Support Northern (PSN).

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Mary Baines Mary Baines

Purpose-driven organisations need to prepare for cyber attacks

Recent cyber incidents in Aotearoa are a reminder that no organisation is immune. For charities and NGOs holding sensitive information about clients, donors and communities, how you communicate during an incident is just as critical as the technical response. This piece shares key lessons on what to prioritise - and what to avoid - when trust is on the line.

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Mary Baines Mary Baines

Humans first, automation second - Not-for-profits and the AI challenge

This guest blog is written by Catherine Arrow, Global Public Relations Practitioner of the Year and Executive Director of the PR Knowledge Hub. With decades of global experience and deep research into AI, ethics and communication, Catherine offers essential insights for NGO and NFP communicators navigating an AI-enabled future.

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Mary Baines Mary Baines

A leader’s perspective on communication as a tool for inclusion

Rachel Elsy has spent her career working at the point where communication meets culture, identity and belonging. Now as Chief Executive Officer at English Language Partners, she offers a leader’s perspective on what truly builds inclusive narratives and how we can better represent the communities we serve.

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Mary Baines Mary Baines

Why charity comms needs advocacy alongside it (and why it matters)

In many charities, communications and advocacy sit in separate corners. But for Elodie Berthe, Communications and Advocacy Manager at Barnardos Aotearoa, the two can’t be separated. In this blog, she shares how charity communicators can integrate advocacy into their work - turning awareness into action, stories into systems change and messages into meaningful influence.

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Mary Baines Mary Baines

Lessons from the frontline of humanitarian communications

In humanitarian crises, stories can save lives - or do harm. Drawing on her experience across global emergencies from the Kaikōura earthquake to the Nagorno-Karabakh conflict in Armenia, Jess Timings offers practical advice for communicators on balancing speed with accuracy, urgency with hope and always leading with dignity.

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Mary Baines Mary Baines

How purpose-driven organisations can cut through in business media

I spoke with NBR co-editor Hamish McNicol about how business media can help purpose-driven organisations reach influential audiences. He shared insights into what makes stories stand out - and how one NGO’s podcast appearance led to a significant donation from a single listener.

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