What do charity leaders really want from their communications advisors? Seasoned chief executive Shaun Greaves shares candid lessons on trust, judgement and human-centred messaging, drawn from leadership roles across Amnesty International Aotearoa New Zealand, New Zealand Red Cross and now Presbyterian Support Northern (PSN).

Recent cyber incidents in Aotearoa are a reminder that no organisation is immune. For charities and NGOs holding sensitive information about clients, donors and communities, how you communicate during an incident is just as critical as the technical response. This piece shares key lessons on what to prioritise - and what to avoid - when trust is on the line.

This guest blog is written by Catherine Arrow, Global Public Relations Practitioner of the Year and Executive Director of the PR Knowledge Hub. With decades of global experience and deep research into AI, ethics and communication, Catherine offers essential insights for NGO and NFP communicators navigating an AI-enabled future.

Rachel Elsy has spent her career working at the point where communication meets culture, identity and belonging. Now as Chief Executive Officer at English Language Partners, she offers a leader’s perspective on what truly builds inclusive narratives and how we can better represent the communities we serve.

In many charities, communications and advocacy sit in separate corners. But for Elodie Berthe, Communications and Advocacy Manager at Barnardos Aotearoa, the two can’t be separated. In this blog, she shares how charity communicators can integrate advocacy into their work - turning awareness into action, stories into systems change and messages into meaningful influence.

In humanitarian crises, stories can save lives - or do harm. Drawing on her experience across global emergencies from the Kaikōura earthquake to the Nagorno-Karabakh conflict in Armenia, Jess Timings offers practical advice for communicators on balancing speed with accuracy, urgency with hope and always leading with dignity.

I spoke with NBR co-editor Hamish McNicol about how business media can help purpose-driven organisations reach influential audiences. He shared insights into what makes stories stand out - and how one NGO’s podcast appearance led to a significant donation from a single listener.

NGO and charity comms specialist Nicole Pryor shares her observations on what has changed in the sector over the past decade - from how we tell stories about vulnerable communities to the rise of solutions-focused journalism.

I spoke with Kiwi journalist Jessy Edwards, who covers social justice issues in New York, about how purpose-driven organisations can cut through.