What’s actually changed? How Outcome Harvesting can show the impact of our work
What if we stopped measuring communications by what we produce and started paying closer attention to what happens next? I spoke with Carmen Wilson-Grau about Outcome Harvesting, understanding impact, and why communications professionals need to look beyond reach and engagement to see the change their work contributes to.
What mental health prevention teaches communicators about behaviour change
Mental health prevention in Aotearoa New Zealand shows what comes after awareness. Drawing on insights from Sarah Manley of Mitey (part of the John Kirwan Foundation), this blog post explores how communications must shift from reducing stigma to building practical skills and sustained behaviour change - because awareness is only the starting line.