Mary Baines Mary Baines

What mental health prevention teaches communicators about behaviour change

Mental health prevention in Aotearoa New Zealand shows what comes after awareness. Drawing on insights from Sarah Manley of Mitey (part of the John Kirwan Foundation), this blog post explores how communications must shift from reducing stigma to building practical skills and sustained behaviour change - because awareness is only the starting line.

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Mary Baines Mary Baines

A leader’s perspective on communication as a tool for inclusion

Rachel Elsy has spent her career working at the point where communication meets culture, identity and belonging. Now as Chief Executive Officer at English Language Partners, she offers a leader’s perspective on what truly builds inclusive narratives and how we can better represent the communities we serve.

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Mary Baines Mary Baines

Why charity comms needs advocacy alongside it (and why it matters)

In many charities, communications and advocacy sit in separate corners. But for Elodie Berthe, Communications and Advocacy Manager at Barnardos Aotearoa, the two can’t be separated. In this blog, she shares how charity communicators can integrate advocacy into their work - turning awareness into action, stories into systems change and messages into meaningful influence.

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