https://www.baines.co.nz/blog daily 0.75 2026-07-21 https://www.baines.co.nz/blog/the-need-for-communications-planning-before-the-crisis monthly 0.5 2026-07-21 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/ec75b175-73d5-4d37-b093-0ffb74089511/photo-1677506048148-0c914dd8197b.jpeg Blog - The trust recession: why the best communications work happens before there's something to communicate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.baines.co.nz/blog/charities-struggling-to-seek-communications-volunteer-support-gail-marshall-community-comms-collective monthly 0.5 2026-07-21 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/afa3e42d-47fd-4362-9381-26aabe989a6b/Gail+kitchen+2.jpg Blog - Charities need communications more than ever, so why are fewer asking for help? - Make it stand out Co-founder of Community Comms Collective, Gail Marshall https://www.baines.co.nz/blog/what-happens-when-ai-takes-over-junior-communications-tasks monthly 0.5 2026-06-13 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/7d25c889-dfb1-4e31-95f4-157c3bd1d508/istockphoto-1460980560-612x612+2.jpg Blog - What happens when AI does the work junior communicators used to learn from? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.baines.co.nz/blog/crispin-thorold-vicarious-trauma monthly 0.5 2026-06-13 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/0255f99c-7a4a-47b5-942a-ac361b7930d4/Crispin+Thorold+Headshot+2.jpeg Blog - The hidden cost of telling hard stories: Vicarious trauma - Make it stand out Former BBC foreign correspondent, UN communications specialist, this year’s Global PR Practitioner, and now training as a clinical psychologist, Crispin Thorold https://www.baines.co.nz/blog/mike-mcroberts-tips-for-nfps-on-media monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/7bcee18c-cf40-4881-b21c-2ac14828f2f4/Mike-McRoberts_4774.jpeg.jpeg Blog - What Mike McRoberts wants NFPs to know about media - Make it stand out Veteran journalist, Mike McRoberts https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/f051fcb8-120c-4e58-abe1-5adbcc7ceea4/IMG_5703.jpeg Blog - What Mike McRoberts wants NFPs to know about media - Make it stand out Mike reporting from inside Gaza during the confict in 2014, at the Shifa Hospital childrens ward. https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/8f0af199-32be-4f4a-a523-f063b233f70f/IMG_2988.jpg Blog - What Mike McRoberts wants NFPs to know about media - Make it stand out Mike in front of the war ravished ruins of the old city of Homs in Syria in 2018. https://www.baines.co.nz/blog/rachael-holderness-fundraising-communications-working-together monthly 0.5 2026-04-15 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/e14e7552-8fb6-4229-bdc4-cc5d2381e1b8/pic+2.jpg Blog - One of the most important things NGO comms teams can do is help people give - Make it stand out Fundraising leader, Rachael Holderness https://www.baines.co.nz/blog/emma-blackmore-international-womens-day monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/fe1f6bd0-f216-4617-893a-fac30499307e/headshot+2026.jpg Blog - Still the support act? Women in comms deserve centre stage - Make it stand out Communications leader, Emma Blackmore https://www.baines.co.nz/blog/sarah-manley-mental-health-awareness monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/d9be6b46-5476-48ea-8a1f-915c47ff15c7/0+2.jpeg Blog - What mental health prevention teaches communicators about behaviour change - Make it stand out Sarah Manley, Chief Executive of Mitey (part of the John Kirwan Foundation) https://www.baines.co.nz/blog/shaun-graves-advice-from-a-charity-leader monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/283bb7db-1797-4b52-baea-12db0091662e/IMG_3281+2.jpg Blog - What charity leaders want from their comms team: Lessons from a seasoned CE - Make it stand out Shaun Greaves, CE of Presbyterian Support Northern (PSN) https://www.baines.co.nz/blog/responding-to-cyber-attacks monthly 0.5 2026-02-01 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/95620af1-ebd9-4cb7-af32-401c84b17222/Screenshot+2026-01-16+at+1.46.51%E2%80%AFpm.jpeg Blog - Purpose-driven organisations need to prepare for cyber attacks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.baines.co.nz/blog/what-purpose-driven-communicators-need-to-know-about-ai monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/11e8617d-8c60-4f08-b22b-1ca769de2640/Screenshot+2025-12-09+at+8.22.27%E2%80%AFpm.png Blog - Humans first, automation second - Not-for-profits and the AI challenge - Make it stand out Catherine Arrow, Global Public Relations Practitioner of the Year and Executive Director of the PR Knowledge Hub. https://www.baines.co.nz/blog/communications-as-a-tool-for-inclusion monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/58467b8a-28fc-4469-86f4-4c09bf89770e/Rachel+Elsy+2.jpg Blog - A leader’s perspective on communication as a tool for inclusion - Make it stand out Chief Executive Officer of English Language Partners, Rachel Elsy https://www.baines.co.nz/blog/communications-and-advocacy-interconnected-in-charities monthly 0.5 2025-12-07 https://images.squarespace-cdn.com/content/v1/68cf367509ced81e366fbd61/79eb0b15-949d-4bb9-9e91-890ae0660166/G91A1446.JPG Blog - 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